Effective Advertisng with Pull Up Banners

If you have chosen to use Pull Up Banner Stands to increase your advertising impact, you will want to make sure that you are getting the most our of your investment. So whether you’re using your banner stands for exhibitions, for extra corporate branding or to create product awareness at retail, below I have compiled some methods to improve the effectiveness of your banner display stands and ensure you get the results you want:

1 – You should be clear on what your intended message is – a banner stand with a poorly considered message is a waste of your time and money. If the banner’s purpose is to provide extra branding then a simple logo on a solid colour background may suffice. If you are trying to promote a particular niche of your business activity quality images, illustrations and copy may be required. Likewise if you are promoting a particular product that your company manufactures or your purpose is to educate people about a service or offer.

2 – Location, location, location. A clear idea of where your stand is to be used is essential. Does it make sense to use a double sided pull up banner stand or will a single sided display suffice such as if you need a single sided banner stand or a double sided one. The visual characteristics of the surroundings are also critical. If the surrounds are very busy and packed with product a very plain graphic on your banner may be the best way to contrast the surrounds and command attention. On the other hand if you environment is minimal and plain a splash of bright colour may be just what the banner stand doctor ordered.

3 – If you pull up banner is in highly trafficked area or a shop window display, the best advice would be to regularly change the advertising message on the banner. Not only does this promote your current specials or hero product, but the frequently changing message will catch the attention of regular passers by. If you can see the value in regularly changing the graphics on your pull up banner stand you should consider a model that uses a replaceable graphics cartridge which will make this process as quick and easy as possible. This type of banner stand will be more expensive, but will save you your money back after just five or six banner changes.

4 – This may be an obvious one, but to help you choose the right pull up banner display for your needs you should consult a business that specialises in banner stands. In recent years, as the use of banner stands has really taken off, prices have dropped dramatically allowing more and more suppliers to come on to the market. Be warned that some of these suppliers are “here today, gone tomorrow” operations that are only interested in taking your money and supplying sub-standard pull up banners. Find a trusted operator that has been in the industry for some time, as they will not be willing to risk their reputation for the sake of a quick buck. There banner stands may be a touch dearer, but you will end up with a quality product and customer service.

5 – Finally be sure that you get a hardcopy artwork proof before your final banner and banner stand are assembled and delivered. Discrepancies about colour and printing are by far the most common disagreement between customers and suppliers and this is the only way to ensure that everything comes out exactly how you intended it and that you are 100% satisfied with your investment.

Getting back a prit job of this size and realising that the colours are all wrong would be no fun at all!

So that’s it – five critical points to consider when purchasing a pull up banner - I hope they help. Good luck and… happy advertising!