Catching Attention with Pop Up Displays

When you are engaged in a marketing campaign, it is vital that you grab the attention of all prospective clients. One way to generate interest in your products and services, whether you are at a trade show, or trying to entice visitors to your brick and mortar location, is to make use of pop-up displays

Pop-Up Displays and Trade Shows

Trade shows are great places to use pop-up displays. These displays are usually three-dimensional, and often free standing -- although there are displays that can be attached to shelves or other structures. For the most part, these types of displays are easy to transport and set up. They are visually attractive, since they use color and images to draw the eye. This provides you a great opportunity to make new contacts and even find new business.

These types of displays are available in all shapes and sizes. There are even some pop-ups that feature lights. A back lit pop-up displays can be quite striking, and different effects can usually be created. The more unique your pop up is, the more likely you are to get attention. Your creativity can also be a perfect way to sell yourself and your product or service.


Tips for Effective Pop-Up Displays
If you want your display to be effective, you will need to make sure that it does a few things. Of course, you want it to be attractive, but there are other items to keep in mind as you plan your pop-up display:

* It should answer the questions Who? and What?: An effective pop up display provides someone else a clear idea of who you are and your services. Make sure that your business, product or service is clearly defined.

* It should be simple: Don't get too complex. While there are some neat effects that you can add to your pop-up display to make it stand out, don't get too carried away.

Keep things as simple as possible, because you don't want your viewers to feel over stimulated. Think about one aspect that you want to highlight and focus on that. Avoid clutter on your display and take advantage of white space.

* Readable font: Double check your display to make sure that the font is readable. You don't want it to fade into the background, or be the wrong size. Make sure the colors in the font don't clash with the background, and make the color tones match the mood of the display. You wouldn't want to use neon colors for a serious advertisement.

* Don't forget to include your website: Your display should include your website and any other relevant information. Make sure that your pop up display includes information about contacting you, including an physical address, if you have one.

Pop up displays are great marketing tools. When used correctly, you will draw positive attention and possibly make more sales.

Creative Trade Show Marketing Tips

As an exhibitor at a trade show, you want everyone in attendance to pay attention to your booth. As an attendee, every booth starts to look the same pretty darn quickly. This is why it is so important that you go above and beyond when marketing your booth at any event. The more creative you get with your approach to getting people interested in your booth, the better your success will be at the trade show. Here are a few of our creative trade show marketing tips to help you when preparing for your next trade show.

Create a visually stunning trade show display

If your booth stops people in its tracks then they are going to notice you. Chances are they might even remember you. Do what you can to make your trade show display stand out from the crowd. Some ideas for building a display or media backdrop that will get attention include:

• Take ideas from the art world instead of the world of advertising. Everyone at the trade show is advertising what they have to offer. They’re taking their cues from the advertising and marketing gurus. Be different and look at ways to show off your stuff that are inspired by art galleries and interior design magazines.
• Be bold with your colors. Go for the fancy graphics done in unusual color combinations when designing your trade show displays. These will certainly attract attention.
• Make use of video, lights and audio where allowed. Not all venues will let you distract trade show attendees this way but those that will are offering you a chance to demand attention.

Go high-tech to get trade show attention

In today’s world, the quickest way to get attention from your potential customers is to use today’s technology. This is true at trade shows. Some high-tech ideas for marketing at trade shows include:

• Use interactive multimedia presentations when doing demos at your trade show booth. Set up a few laptops at your booth and offer people a way to use them to better understand your brand.
• Use real-time technology to update people who are not at the event about what’s going on there. Live blogging and video streaming of your demos will market your trade show activities to a broader audience.
• Make use of mobile technology. Use mobile apps to connect with trade show attendees and drive them to your trade show display. You can use various apps to advertise your brand, announce drawings happening at your table and just remind people to come check out what you have to offer.

Remember the value of the face-to-face connection

Despite the value of being high-tech, you don’t want to forget person-to-person marketing. Hire some cute, friendly folks to hand out fliers and direct attendees to your booth. Host an after-show event with free cocktails and do some major networking with trade show attendees. And present yourself in an upbeat but not excessively enthusiastic way to everyone who comes to the table. A good personality makes a regular trade show display memorable.

Have experience creating a visually stimulating and interesting display? What did you do, and how successful was it?

About the Author:
Dennis Nixon is the Sales Manager at Smash Hit Displays, a trade show display company for vendors throughout the United States.