But we endeavour to keep the ball rolling here at the Pull Up Banner Display Blog and to do the seemingly impossible – That is to write a blog on this topic that actually is continually updated, rather than discarded and left neglected like so many of the valiant and brave banner blogs that have gone before us.
So today I will investigate that ever growing niche that is outdoor banner stands. Strap yourself in kids, this is about to get wild!
Standing close to outdoor banners makes you feel sexy, powerful and in control. You should try it.
If you’re a frequent trade show and fair visitor in the course of your promotional campaign, most probably you’re already aware of the mind-blowing advantages of having a banner display. Shit’s wild! Hold on, I just need to compose myself…
With that in mind you don’t want to limit yourself to the great indoors. Besides, to take part in a seasonal fair under the open sky, in the soft comforting breeze of capitalism can be one of life’s simple pleasures (is that going overboard? I told you I was struggling for topics). Maybe you just want to display your banner at the roadside and sell stuff – can you relate to that then?
Either way you are going to need an outdoor banner stand.
Indoor trade shows are full of losers, don't go there.
Outdoor pull up banners are different from the stands you normally use indoors you know. Like… they’re for outdoors. You’ll only make the mistake once, and let me do you the favour of preventing you from making it at all by telling you straight up – conventional banner stands don’t work outside! They will tear and crumple and along with them your dreams of being an outdoor tradeshow superstar on the road to commercial divinity!
Get the winning feeling with an outdoor banner - you're worth it!
You see, they are not at all wind or rain resistant, whereas outdoor banners are! That’s why they’re called outdoor banners! Are you with me? For example, these banners usually have a weighted base - it prevents your stand from being toppled by a breeze. Just imagine how irritating it would be if your banner stand just continually blew over - firstly, your print would be trashed and that’d be expensive. And secondly it can prove dangerous for people close by. Statistics show that 95% of injuries at outdoor trade shows and fairs are caused by inappropriately used banner stands cartwheeling through the air at the slightest gust on wind. Fact.
The Monsoon: If this baby were to go flying it could take out a whole village! Luckily it's an outdoor banner. Ha ha!
Perhaps you think that a heavy base will cost the outdoor banner stands their portability? No! You are wrong! The banner stand’s base can be hollow, and during an exhibition you can simply fill it with sand or water. Ha, ha, ha, ha…
But wind is but a walk in the park when compared to the unspeakably tragic effects of rain on a conventional pull up banner stand. Even if your stand has laminated graphics – this is not protection enough, and it will surely meet it’s fatal downfall: water will penetrate under the lamination and spoil the prints.
Therefore you should go for a waterproof banner material like PVS (polyvinyl chloride), which is top notch outdoor stuff. It will ensure the durability of your graphics, so you will not be bankrupt by your bone-headed efforts to continually use conventional banner materials outside. And, the PVS covering will also protect the outdoor banner stands from destructive effect of the sunlight. Remember, the outdoors can be a very, very dangerous place for banners.
Some quick outdoor banner stand tips for the dim-witted:
1. Remember! An outdoor banner stand should be not only eye catching, but also aesthetically designed and neatly manufactured. Yeah!
2. The outdoor banner stands are in general slightly more expensive than conventional ones. Don’t be afraid. In the long run this extra money will save you millions, maybe billions, in print cost and bring you everlasting joy as you use it over and over again, while exposing in the great outdoors to anyone who cares, at every trade show even vaguely related to your field.
3. And when I’m not using my suite of outdoor banner stands at trade shows, I set them up in my backyard, complete with realistic prints of tropical islands and other exotic locations. I place my deck chair bang in the middle of this digitally printed fantasy, fix myself a pina-colada (double rum) and drift off to my happy place where the drudgery of this blog no longer plagues me. Banner-tastic!
Good night and good luck!
