Thursday, November 26, 2009

Banner Stand Enthusiast

A blog about Pull Up Banners? Boring you say?

This is proof that there are some hard core banner stand enthusiasts out there. Tony Fanning loves banner stands and will go out of his way to be photographed with one whenever the opportunity arises. It's people like Tony that make my work at the Pull Up Banner Display Blog all worth while. So here's to Tony and all the Pull Up Banner enthusiasts out there!


Wednesday, November 25, 2009

Getting the Most From Your Pull Up Banner Graphics

The pull up banner below, I think demonstrates how to effectively use a pull up banner for a number of reasons:




The large advertising surface of pull up banners is on of the keys to their success and this banner uses that surface to it's fullest with a strong and well designed graphic. I particularly like the contrast between the black and the orange - it's really eyecatching and the banner stand's base is also black which further increases the effect of the orange and adds a nice classy touch.

I suppose this is a good example of why good graphic design is so important - you can buy the biggest and best pull up display on the market (or any advertising display for that matter), but if the graphics on your banner are sub-standard, so too is the effect of your advertising. In fact poor graphics can reflect negatively on your business and if you're spending good money and going to great trouble to broadcast a message, the last thing you want is that the message itself is under mining your business.

I realise that this banner display obviously isn't being used in your typical retail or corporate environment, but still there are some lessons to be learnt regarding how to ensure that your pull up banner stand is making the most of it's setting. This banner really constrasts with it's environment - the crisp, clean and modern graphic design really shines against the rustic clearly "old" backdrop. I'm guessing that the environment that your pull up is to be used in won't be an old farmhouse or industrial building, but the same contrast can be achieved by creating a graphic in direct contrast with it's surroundings.

This contrast can be created by the choice of colour - if your shop fit is white opt for a black or brightly coloured banner design for maximum impact. If your shop is full of stock and a visually busy environment, it may be that an all white banner with some simple text will attract the most attention. If you are not confident with choosing the right design elements yourself, speak to a good graphic designer and they should be able to help you off in the right direction so that you get the most from your pull up banner and from your shop, retail or corporate display.

Happy advertising!

Sunday, November 22, 2009

What is a Pull Up Banner... 8 Tips to Get You Started!


Pull Up Banner stands are a flexible advertising and signage solution in which a spring loaded banner is un-rolled from the display base and held in place by a support pole. They have demonstrated to be a great way to display your marketing and advertising just about anyplace. But choosing the best Banner Stand can be tricky, there are scores of models to choose from, and at first look, they all give the impression of being really similar. So here’s a little info to help you get started. This is Pull Up Banners for dummies…. So read on…

1. How will the Pull Up Banner stand be used?" The answer to this question is very important and will impact all of your choices. If the Pull Up stand will be used frequently or shipped to many events, it is very important to obtain a high quality banner stand that will not break down during a show. The spring in the retracting mechanism is known to break in some of the low priced displays. When this happens the banner will not pull back into the base, which normally results in the banner getting damaged when packaged after the show is completed. If dependability is vital be sure to look for a lifetime warranty, or at least a minimum of a 1 year warranty.

2. What size is best? There are many Pull Up Banner stand sizes available. Widths ranging between 800 – 850mm are very common, easy to transport, and are frequently large enough to noticeably exhibit your graphics. Wider displays up to 1200 or 1500mm wide are also available. These larger displays are not as easy to carry and can be expensive – which defeats the advantage of Pull Ups being an affordable and quick advertising tool.



3. What type of supporting pole do I go for? The supporting pole is available in a telescopic format or in a 3 segment construction that plugs together. Both perform well, but the advantage of the telescopic pole is the ability to freely adjust the height of the retractable stand.

4. Is a graphic cassette necessary? Some manufacturers offer graphic cassettes. This feature allows the user to easily switch between multiple graphics, while getting the cost saving benefit of buying only 1 display. If you frequently switch graphics it may be worth the extra expense for the cassette.

5. Is display lighting necessary? Lighting is generally offered as an option with a good number of displays. Lights are a great way to add extra pop to your retractable banner stand, mainly in areas with minimal ambient lighting. In most cases the display area lighting is ample.

6. Should I purchase a single or double sided display? Pull Up Banner Stands are obtainable in single or double sided versions, so why not double your impact?. When your clients are approaching your display from 2 sides, the double sided display offers the benefit of 2 displays in 1. Two banners withdraw into the base of the double sided banner stand. 2 banners pull out of the base back to back and are supported by 1 pole between the banners.

7. Are outdoor banner stands available? Really Pull Up Banners aren’t the best advertising media for exterior display, though out-of-door displays are now available. The hardware and banner of these models is weather resistant and the pole is attached to the base with a heavy duty spring that allows the banner to sway in the breeze. Soil stakes are also obtainable when additional support is desirable.

8. Are there green options available? Eco-friendly or "green" pull up banner stands are now obtainable. The base and pole can be fabricated from bamboo wood. Very little metal or plastic is used in these stands. Banners can be printed on many materials such as eco-friendly paper and fabrics or biodegradable vinyl. Technology has improved the inks used on display graphics. Many new inks substantially diminish the potential harm to the environment.

Welcome...

...to the Pull Up Banner blog.
I'm going to be posting up everything that you've ever wanted to know about Pull Up Banners. And quite possibly some things that you that you didn't know you wanted to know, along with some things that you don't particularly care about, and some Pull Up Display facts which are no interest to you at all. In short... this is Pull Up Banner central.