Getting the Most From Your Pull Up Banner Graphics

The pull up banner below, I think demonstrates how to effectively use a pull up banner for a number of reasons:

The large advertising surface of pull up banners is on of the keys to their success and this banner uses that surface to it's fullest with a strong and well designed graphic. I particularly like the contrast between the black and the orange - it's really eyecatching and the banner stand's base is also black which further increases the effect of the orange and adds a nice classy touch.

I suppose this is a good example of why good graphic design is so important - you can buy the biggest and best pull up display on the market (or any advertising display for that matter), but if the graphics on your banner are sub-standard, so too is the effect of your advertising. In fact poor graphics can reflect negatively on your business and if you're spending good money and going to great trouble to broadcast a message, the last thing you want is that the message itself is under mining your business.

I realise that this banner display obviously isn't being used in your typical retail or corporate environment, but still there are some lessons to be learnt regarding how to ensure that your pull up banner stand is making the most of it's setting. This banner really constrasts with it's environment - the crisp, clean and modern graphic design really shines against the rustic clearly "old" backdrop. I'm guessing that the environment that your pull up is to be used in won't be an old farmhouse or industrial building, but the same contrast can be achieved by creating a graphic in direct contrast with it's surroundings.

This contrast can be created by the choice of colour - if your shop fit is white opt for a black or brightly coloured banner design for maximum impact. If your shop is full of stock and a visually busy environment, it may be that an all white banner with some simple text will attract the most attention. If you are not confident with choosing the right design elements yourself, speak to a good graphic designer and they should be able to help you off in the right direction so that you get the most from your pull up banner and from your shop, retail or corporate display.

Happy advertising!